Sample Project

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# 🧠 Automated E-Commerce Performance & Sentiment Analysis Dashboard
## 🎯 Project Overview
This project automates the process of analyzing **sales performance** and **customer sentiment** by combining:
- **Python** for data cleaning, aggregation, and sentiment analysis.
- **n8n** for workflow automation, integration, and notifications.
The goal is to deliver **real-time, actionable insights** to business stakeholders.
---
## 💼 Business Goal
To automatically track:
- Which products are performing well.
- What customers feel about them.
- When theres a sudden drop in sales or rise in negative reviews.
This enables teams to respond quickly to business or customer issues.
---
## 🧰 Tools Used
| Tool | Purpose |
|------|----------|
| **n8n** | Automates data fetching, scheduling, and notifications. |
| **Python** | Handles data processing and sentiment analysis using NLP. |
| **Google Sheets / Database** | Stores analyzed data for reporting or dashboards. |
| **Slack / Email** | Delivers automated summaries and alerts. |
---
## 🔄 Workflow Overview
[Start: Cron Node]
[Fetch Sales Data: HTTP/DB Node]
[Fetch Reviews: HTTP Node]
[Execute Python Script]
[Store Data: Google Sheets/DB Node]
[Send Report: Slack/Email Node]
↳ [If Node: Alert on Issues]
---
## ⚙️ Step-by-Step Process
### **1. Data Ingestion**
- **Cron Node**: Triggers workflow daily (e.g., every morning at 3 AM).
- **HTTP/DB Node**: Pulls sales data (e.g., order ID, product, quantity, price).
- **HTTP Node**: Fetches customer reviews (e.g., rating, review text).
- **Merge Node**: Combines both datasets.
**Example:**
Sales data → 500 daily transactions
Reviews data → 120 new reviews fetched via API.
---
### **2. Data Processing & Sentiment Analysis**
- **Python Node** cleans, aggregates, and analyzes the merged data:
- Cleans missing or duplicate records.
- Calculates total revenue, units sold, and average sentiment per product.
- Uses **VADER** sentiment analysis to categorize reviews as *Positive*, *Neutral*, or *Negative*.
**Example Output:**
| Product | Revenue | Units Sold | Avg Sentiment | Negative Reviews |
|----------|----------|-------------|----------------|------------------|
| SmartWatch X2 | $15,000 | 120 | 0.78 | 2 |
| Wireless Charger Mini | $8,500 | 70 | -0.32 | 8 |
---
### **3. Data Storage & Reporting**
- **Google Sheets / Database Node**: Saves processed data for dashboarding (e.g., in Looker Studio or Tableau).
- **Slack / Email Node**: Sends a daily report.
**Example Slack Message:**
> 📊 *Daily E-commerce Report (Oct 6, 2025)*
> Top Product: **SmartWatch X2** $15,000 in revenue
> Most Negative Reviews: **Wireless Charger Mini** (8 negative reviews)
---
### **4. Automated Alerts**
- **If Node** checks conditions:
- Sentiment score < -0.5
- >10 negative reviews
- >50% drop in revenue compared to yesterday
If triggered, a **Slack/Twilio alert** is sent.
**Example Alert:**
> ⚠️ *Alert:* Product **Wireless Charger Mini** sentiment dropped to -0.65 with 12 new negative reviews.
---
## 📂 Data Sources
| Data Type | Example Source | Connection Method |
|------------|----------------|------------------|
| **Sales Data** | Shopify / WooCommerce | API or SQL |
| **Product Reviews** | Store API / Trustpilot | HTTP Request |
| **Storage** | Google Sheets / PostgreSQL | API or DB connection |
| **Notifications** | Slack / Email | n8n integration |
---
## ✅ Summary
| Role | Tool | Description |
|------|------|--------------|
| **Workflow Automation** | n8n | Handles scheduling, API calls, and alerts. |
| **Data Analysis** | Python | Cleans and processes data; performs sentiment analysis. |
| **Storage & Dashboards** | Google Sheets / DB | Maintains daily summary records. |
| **Reporting** | Slack / Email | Shares reports and alerts with stakeholders. |
---
## 🚀 Outcome
A fully automated system that:
- Fetches and analyzes e-commerce data daily.
- Tracks both **sales trends** and **customer sentiment**.
- Sends **visualized reports** and **alerts** automatically — saving time and improving response to performance issues.